Pengaruh Atribut Produk Terhadap Keputusan Pembelian (Study Kasus Pada Pengguna Produk Johnson’s Baby Di Desa Rantau Kasai Kecamatan Lintang Kanan Kabupaten Empat Lawang)

This study aims to determine whether there is influence of product attributes on purchasing decisions. uses associative research with a quantitative approach. There are two variables used in this study, namely Product Attributes (X) and Purchase Decision (Y). The sample was 75 respondents using simple linear statistical analysis techniques saturated sampling techniques. Sampling carried out who Johnson's Baby products. results the regression test indicate that have positive effect It can be seen from analysis, namely: Y = 18,658 + 0,711 where constant value 18,658. attribute coefficient has influence, which means if increases by one unit, then purchase decision will increase 0.711 units. significant products Rantau Kasai Village.